Select a subject matter you are passionate about and create a cohesive system + structure for your deliverables.
This is an ad campaign for Nfinity, a high performance sportswear company. I created a series of poster designs for three of their all–star cheerleading shoes to not only demonstrate how each one works but also to encourage the individual to purchase a new pair. Each shoe serves a different purpose in terms of functionality (lightness, stability & support, stunt specific grip) and I wanted to show this conceptually using ordinary/everyday objects objects. While we were asked to establish our own visual language and identity within our project/campaign, we were also assigned an art movement that we were required to reference in our design. I chose to show Kinetic Art in the typography of each poster by elongating, distorting and layering the text.